About Our Practice

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At Najera Cosmetic and Plastic Surgery, everything begins and ends with you. Led by double board-certified plastic surgeon Dr. Robert Najera (“Dr. Dallas”), our Frisco, TX practice has spent more than 15 years helping patients look and feel their most confident, beautiful selves. Our special focus is on cosmetic and plastic surgery for the breasts and body, with a particular focus on body contouring, and we strive to bring that same focused expertise, warmth, and genuine care to every single patient who walks through our doors. From your very first consultation to your final follow-up, you’ll find a team that’s truly in your corner.

Our Philosophy of Care

Great results don’t happen by accident. They happen when a skilled surgeon takes the time to truly understand a patient. Your goals, your concerns, your anatomy, and your vision for yourself serves as the foundation of everything we do at Najera Cosmetic and Plastic Surgery.

Dr. Dallas believes that outstanding aesthetic outcomes begin with listening. Not just hearing what patients want to change, but understanding why it matters to them and what kind of result will genuinely make them feel like their best selves. Whether that means a subtle refinement or a bold, dramatic transformation, both are equally valid here. There’s no one-size-fits-all approach, and there’s no judgment — only honest guidance, expert surgical planning, and a commitment to results that are as individual as the patients we serve.

Safety, transparency, and long-term well-being are at the heart of every treatment plan we develop. We take the time to make sure every patient feels fully informed and completely comfortable before moving forward. Our goal isn’t just a great surgical outcome — it’s a relationship built on trust that lasts long after recovery.

Meet Dr. Robert Najera

Dr. Robert Najera, widely known as Dr. Dallas, is a double board-certified plastic surgeon in Frisco, TX with more than 15 years of experience and a deep focus in body contouring. Known for his precision, his personable nature, and his genuine commitment to patient satisfaction, Dr. Dallas has built a reputation as one of the most trusted plastic surgeons in the Dallas-Fort Worth area. He approaches every procedure with artistry, integrity, and an unwavering dedication to the patient in front of him.

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Meet Our Team

Behind every great surgeon is an even greater team. At Najera Cosmetic and Plastic Surgery, our staff is made up of experienced, compassionate professionals who are dedicated to making your experience as smooth, comfortable, and enjoyable as possible. From your very first phone call to your post-operative follow-ups, our team is with you every step of the way and ready to answer questions, offer support, and make sure you always feel like a priority.

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Our Office

Our Frisco, TX practice is designed with your comfort and convenience in mind. Located on Legacy Drive in the heart of West Frisco, our facility offers easy access from the Dallas North Tollway and the Sam Rayburn Tollway (Highway 121), making it a straightforward commute for patients coming from throughout the Dallas-Fort Worth area. Our state-of-the-art surgery center is accredited by the American Association for Accreditation of Ambulatory Surgery Facilities (AAAASF), reflecting our unwavering commitment to patient safety and the highest standards of surgical care.

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Why Choose Najera Cosmetic and Plastic Surgery?

There are a lot of plastic surgery practices in the Dallas-Fort Worth area. Here’s what sets us apart:

Dr. Dallas is one of the few plastic surgeons in the region who devotes the majority of his practice almost exclusively to body contouring. That level of focus indicates deeper expertise, more refined technique, and consistently better outcomes for the patients who trust him with their care. He’s not a generalist trying to do everything — he’s a plastic surgeon with a particular special focus who has spent more than 15 years performing the procedures that matter most to his patients.

Beyond surgical skill, Dr. Dallas is known for his authenticity. What you see on social media, in consultations, and in the operating room is the same person: someone who genuinely cares about his patients and takes real pride in helping them achieve results they love. His team reflects that same energy: warm, professional, and fully invested in your experience from start to finish.

When you choose Najera Cosmetic and Plastic Surgery, you’re choosing a practice that combines board-certified expertise, cutting-edge techniques, and a culture of compassion, all under one roof in Frisco, TX. We’d love the opportunity to show you what that looks like firsthand.

If you have additional questions about our practice, or if you are ready to schedule a consultation, please contact us today.